Journey Mapping: 6 Steps on How to Build Tribe of Loyal Advocates
This 40-minute interactive educational presentation is designed to help entrepreneurs learn how to build a customer journey filled with micro-moments leading to customer loyalty and ultimately advocacy. These 6-steps highlight the process to gaining greater understanding of how your customers currently interact and engage with your brand, and how your products or services fit into their lives, schedules, goals and aspirations.

1. Uncovering the Sweet Spot where Customer Goals and Your
Own Align
2. Identifying all of the touchpoints (micro moments) in the customer journey
3. Recognizing the pain point and clarifying the underlying issue
4. Confirming the solution leads to moments of delight
5. Experiencing the Journey Yourself
6. Visualizing your Journey Map