Finding that “Sweet Spot” when Customer Goals and Your Goals Align
This 40-minute interactive educational presentation is designed to teach entrepreneurs how to align their goals to the customer…not the other way around. Too often entrepreneurs lose sight of their customer goals placing too much emphasis on their product/service. This program will introduce a process to entrepreneurs using the S.M.A.R.T. system, on how to interact with the customer to identify their expectations or goals upfront, ultimately leading to an undeniable and results-oriented experience.

Specific – What is the specific expectation of the customer?
Measurable – Can it be measured? How clear is the expected result?
Achievable – Are the goals overarching…are they stretching the boundaries enough?
Results-Focused – Are the action steps actually leading to the result?
Time-Bound – What is the end game? Is it achievable?

Danna is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.
A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.
Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.