Small Businesses are the backbone of the US economy. However, new products/businesses have a dismal rate of failure. One of the main reasons is that “there is a lack of need for those products/businesses in the marketplace and/or a lack of competitive edge”. What you will learn:
– Why so many new products/ businesses fail
– Why rushing to “marketing an idea” is a bad idea, that is what most of us do.
– “Marketing a solution for a problem” is a better way to build a business
– Importance of competitive edge
– Simple roadmap to minimize those failures- secret sauce for your success
– Few missed opportunities and few success stories

*$35 per person. Online registration required.