How big is your market? This is one of the most important metrics to determining the success, failure and growth potential of a business.

We will run through questions like:

How do you determine your target customer?
How do you estimate market size?
What is your market potential?

Who is David Alecock?
David Alecock is Studio Director for StarterStudio where he manages facilities and marketing, as well as acts as a mentor to startups. An accomplished traditional and digital marketer, David is a startup veteran having been part of the senior leadership teams for five different startups, four of which were VC-backed. He developed his skills in researching and sizing markets as a direct marketer and print publisher before startups talked about TAM, SAM, and SOM.