Bring your headlines! Ashley Moore with AM Public Relations will present how to approach getting press coverage strategically, including tips for identifying and messaging company stories you might tell. You’ll leave excited about the story options you have; with an understanding of how news and storytelling works, how to generate media-worthy stories and the steps to turn them into viable news reporters will consider.

Who is Ashley Moore?
After a decade of communications experience both in-house and at agencies, Ashley started AM Public Relations to develop PR campaigns that align compelling stories with company goals. Ashley’s career began in healthcare at Florida Hospital and transitioned to the technology industry when she oversaw accounts as a Vice President at Uproar PR. Her healthcare and technology experience began to converge into a unique area of expertise, where she found a special niche working with clients at that intersection. If she hadn’t found communications, she’d likely been a doctor. Instead, she views her role is to support innovation and big ideas by helping spread the word. Ashley is a fitness-enthusiast, avocado lover, and always planning her next trip to somewhere new. She’s a board member of Orlando’s American Advertising Federation, part of Junior Achievement’s Leadership Council and a graduate of the University of Florida.