Snapchat for Hospitals: Interview with Patrick de la Roza
EASE Applications: Our Story
For some time, Dr. Munro and Dr. de la Roza had observed the anxious expressions of family members on returning to the waiting room at the end of the surgery, and their sense of relief on learning that all had gone well. They started texting updates to nervous families throughout their child’s surgery. At the time, it seemed like the right thing to do. Little did they know that they would be transforming medical communication and opening a window into the operating room.
At the end of the surgeries, families were overwhelmed with gratitude and appreciation for a simple picture of their loved one or a short text explaining what was happening during the surgery. Families repeatedly told them that it was as if they “never left their loved one’s side”, and had never felt “so at ease” while awaiting the outcome. Following extensive research, Dr. Munro and Dr. de la Roza soon realized that a text update approximately every thirty minutes could impact the waiting room experience like nothing before. The addition of pictures and videos from the operating room only served to enhance that experience.
As they updated more families during surgeries, the surgeons themselves began to take notice and became more involved. Dr. William DeCampli, a pediatric cardiac surgeon and the co-director of The Heart Center at Arnold Palmer Hospital for Children, began updating families with a short video at the end of the surgery to let them know “your little one did great and I will be out to see you shortly.” The impact of this type of medical communication was tremendous.
Dr. Munro and Dr. de la Roza started conceptualizing and refining their solution with the help of Patrick de la Roza to become an easy to use, HIPPA compliant software platform that they would call “Electronic Access to Surgical Events” or EASE. The EASE system was developed, the apps were created, and on March 4, 2013 EASE Applications, a company dedicated to improving medical communication, was officially launched by Dr. Hamish Munro, Dr. Kevin de la Roza, Patrick de la Roza, and Dr. William DeCampli.
Since that day, EASE has been focused on improving medical communication, reducing anxiety, increasing understanding, and creating a better healthcare experience. EASE is bringing hospital communication and the surveying of patients and their families into the 21st century. Created by doctors for families, the team will not rest until everyone in a surgical waiting room can stay connected to their loved one throughout the medical experience.
Created by doctors for families.
Mr. de la Roza has built and led high-performance teams with a demonstrated track record in strategy, business development, leadership, and execution. Mr. de la Roza has over 20 years experience in a variety of industries including health care, real estate, and retail. He currently serves as the Chief Executive Officer of EASE Applications a communications platform for improving patient satisfaction and family experience. As a co-creator of EASE, he helped take the company from an idea to a nationally recognized platform in top-ranked US hospitals. He previously provided executive oversight for a 50,000 square foot medical innovation, surgery training and education institution at Advent Health. The Advent Health Nicholson Center trains over 15,000 clinicians a year in the latest surgical techniques and medical innovations. Mr. de la Roza’s strong entrepreneurial background has allowed him to successfully launch two startups, provide strategic direction, execution of business operations and acquire investor funding.
In his other roles with Advent Health, he was responsible for developing the overarching and unified digital marketing and brand strategy, content strategy, social media strategy and search engine optimization strategy for Adventist Health System. Mr. de la Roza also has an extensive background in residential and commercial real estate sales. During his tenure, he led the sales and marketing efforts at Baldwin Park in Orlando, Florida.
Social links
http://www.easeapplications.com
https://www.facebook.com/EaseApplications/
https://twitter.com/EaseApplication
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